Marriott Residences at JVC

Marriott Residences at JVC: The First Marriott-Branded Address in Dubai's Most Sought-After Community

TL;DR — Project Snapshot

| Attribute | Detail | |---|---| | Project | Marriott Residences at JVC | | Developer | MAG / Khamas Group of Investment | | Operator | Marriott International | | Location | District 17, Jumeirah Village Circle (JVC), Dubai | | Status | Under Construction | | Property Types | Studio, 1BR, 2BR Apartments + Commercial | | Size Range | 400 – 1,300 sq ft | | Price Range | AED 1,040,000 – AED 2,200,000 | | Lifestyle | Luxury / Branded | | Title | Freehold | | Payment Plan | 10% Down / 40% Construction / 50% On Handover |

Marriott Residences at JVC marks a landmark moment in Dubai's JVC residential market: the debut of Marriott International-branded residential living in one of the emirate's most popular and consistently high-yielding communities. Developed by the Khamas Group of Investment (operating under the MAG umbrella) and managed by Marriott International, this 42-storey luxury tower offers residents and investors the extraordinary combination of JVC's established investment fundamentals with the global recognition, hospitality standards, and Marriott Bonvoy programme membership that comes with a branded residence. As the first Marriott residence in JVC and among the most distinctive branded residential launches in the community's history, this project occupies a unique position in the Dubai mid-luxury market.

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Location & Connectivity — District 17, JVC

District 17 is one of JVC's most accessible and commercially vibrant sub-districts, positioned close to the community's major entry points from Al Khail Road and with convenient access to the Circle Mall and the community's primary retail and F&B corridors.

Proximity Table — Marriott Residences at JVC

| Destination | Distance | Drive Time (Est.) | |---|---|---| | Circle Mall JVC | 1.5 km | 4 min | | Al Khail Road (E44) | 1 km | 3 min | | Hessa Street (D61) | 2 km | 5 min | | Dubai Sports City | 5 km | 8 min | | Dubai Studio City | 6 km | 10 min | | Mall of the Emirates | 8 km | 14 min | | Dubai Marina | 13 km | 18 min | | JLT (Jumeirah Lake Towers) | 12 km | 17 min | | Palm Jumeirah | 15 km | 21 min | | Downtown Dubai / Burj Khalifa | 22 km | 26 min | | Dubai International Airport (DXB) | 32 km | 32 min | | Al Maktoum Airport (DWC) | 18 km | 20 min |

District 17's location near Al Khail Road makes it among the most highway-proximate plots in JVC, reducing the internal road navigation typically required for residents in more central JVC districts. This is a practical commuting advantage for residents whose workplaces lie along the Al Khail Road corridor (Dubai Media City, JLT, Dubai Marina, Al Quoz) as well as those heading south towards Dubai Sports City, Motor City, and Al Maktoum Airport.

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Architecture & Design — 42 Storeys of Marriott Elegance

At 42 storeys, Marriott Residences at JVC stands as one of the tallest buildings in the community — visible from across JVC and designed to project Marriott's corporate elegance and brand authority at neighbourhood scale. The architecture departs from JVC's characteristic lower-rise, rectangular block typology in favour of a slender, vertical composition that captures panoramic views of JVC's park network, the broader Dubai skyline, and — from upper floors — the Dubai Marina horizon.

Unit Configuration Summary

| Bedroom Type | Size Range (sq ft) | Key Features | |---|---|---| | Studio | 400 – 500 sq ft | Fully fitted, Marriott spec finish, balcony | | 1 Bedroom | 700 – 900 sq ft | Open-plan, ensuite bathroom, Marriott kitchen spec | | 2 Bedroom | 1,000 – 1,300 sq ft | Ensuite master, guest bedroom, full kitchen |

Interior specifications reflect Marriott's global residential brand standards — a significant step above the typical mid-market JVC building finish. Branded residences managed by international hospitality operators typically specify: natural stone or high-quality composite stone flooring in living areas and bathrooms, custom cabinetry to hotel-grade specifications, integrated kitchen appliances from premium European brands, Marriott's signature bathroom amenity holders and lighting design, smart room controls (climate, lighting, blackout), and durable, design-forward materials selected for both aesthetic quality and long-term maintenance performance.

The studio entry point at AED 1,040,000 represents a genuinely compelling proposition for investors — Marriott-brand recognition and hospitality-grade specifications accessible at a price comparable to non-branded JVC mid-market studios.

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The Marriott Branded Residence Advantage

The branded residence model — where a global hospitality operator lends their brand, management expertise, and service standards to a residential building — has demonstrated consistent performance advantages over non-branded equivalents across every major global real estate market studied.

Branded vs Non-Branded Residential: JVC Context

| Metric | Standard JVC Building | Marriott Residences (Est.) | Premium | |---|---|---|---| | Per sq ft price | AED 1,100 – 1,500 | AED 1,800 – 2,500 | 40–65% | | Annual rental yield | 7–9% | 8–11% | 20–35% | | Occupancy (short-term rental) | 60–75% | 75–90% | 15–30pts | | Resale liquidity | Standard | Enhanced (global brand recognition) | Significant |

The premium is driven by three fundamental factors: the quality differential in specifications and ongoing management, the brand's ability to attract a global (rather than purely regional) buyer and tenant pool through Marriott Bonvoy's 180 million+ member base, and the hospitality-grade service delivery that creates a dramatically superior day-to-day living experience that translates directly into premium rental rates.

Marriott Bonvoy Programme Benefits for Residents: Owners at Marriott Residences typically receive elite Marriott Bonvoy status, earning points on service purchases within the building (hotel services, F&B, concierge) and unlocking benefits across Marriott's 7,000+ global hotel properties. For frequent international travellers, this Bonvoy membership provides ongoing tangible value far beyond the residence itself.

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Amenities & Lifestyle Facilities — Five-Star Standard

Amenities Overview

| Facility | Specification | |---|---| | Swimming Pool | Temperature-regulated resort-style pool | | Gymnasium | Marriott-spec fully equipped fitness centre | | Kids Play Area | Dedicated, safe children's zone | | Security | 24/7 trained security + CCTV | | Parking | Covered allocated parking | | Retail Outlets | Ground-floor commercial spaces |

Beyond the standard amenity offering, Marriott Residences' management model introduces a suite of à la carte hospitality services typically unavailable in standard residential buildings:

• 24/7 concierge service — for reservations, transport, and lifestyle management
• Daily housekeeping (optional, chargeable)
• In-residence dining (optional, chargeable)
• Grocery procurement services
• Valet parking for residents and guests
• Dry cleaning and laundry services
• Pet care services

These services transform the residential experience from passive amenity access to active lifestyle management — the defining characteristic of branded residence living and the reason Marriott-branded properties consistently command 15–30% rental premiums over comparable non-branded buildings.

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Investment Analysis — Short-Term Rental Premium

Marriott Residences' branded hospitality management creates exceptional short-term rental potential. The Marriott brand's global recognition and Bonvoy platform integration means the building can operate as a hybrid hotel-residence model, with units potentially enrollable in Marriott's corporate accommodation and short-stay management programmes. This creates:

Estimated Yield Scenarios

| Unit Type | Annual Long-Term Rent (AED) | Short-Term Est. (AED) | Entry Price (AED) | LT Yield | ST Yield | |---|---|---|---|---|---| | Studio | 75,000 – 95,000 | 95,000 – 140,000 | 1,040,000 – 1,300,000 | 6.5–8.5% | 8–12% | | 1 Bedroom | 110,000 – 140,000 | 140,000 – 200,000 | 1,400,000 – 1,800,000 | 7–9% | 8.5–12% | | 2 Bedroom | 155,000 – 195,000 | 200,000 – 280,000 | 1,700,000 – 2,200,000 | 7.5–9.5% | 9–13% |

Key Investment Drivers:

• First Marriott in JVC — permanent first-mover brand positioning within a community of 300+ buildings
• Marriott Bonvoy global distribution — 180M+ member base driving international buyer and short-stay tenant attraction
• 10% down payment — exceptionally low entry commitment preserving maximum capital efficiency
• 50% on-handover structure — maximum leverage benefit across the construction period
• Hospitality service model — creates STR optionality unavailable in standard residential buildings
• Branded specification premium — Marriott-grade finishes drive durable asset quality and resale value
• 42-storey height — panoramic views and visual landmark status in JVC
• Freehold ownership — all nationalities eligible for full property rights

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Developer Profile — MAG / Khamas Group

The Khamas Group of Investment is one of the UAE's established family conglomerates with significant interests in real estate, hospitality, and investment. Their partnership with Marriott International for this project represents the group's most high-profile branded residential venture, combining their UAE market knowledge and construction network with Marriott's global brand equity and operational expertise. The MAG brand — under which the project is marketed — brings additional regional recognition and commercial credibility to the development.

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Conclusion

Marriott Residences at JVC is the most distinctive branded residential offering in JVC's history — delivering Marriott International's global brand recognition, hospitality-grade specifications, and Bonvoy programme benefits to Dubai's most consistently high-yielding residential community, at an entry price of AED 1,040,000 with a 10% initial payment requirement. For investors seeking to access the branded residence premium within a proven, high-liquidity market, with the dual optionality of long-term corporate leasing or short-term Marriott-managed rental, this is an exceptional proposition. For lifestyle buyers seeking the most premium residential experience available in JVC — with concierge, daily housekeeping, in-residence dining, and a genuinely five-star management standard — Marriott Residences at JVC stands as the clear market leader.