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Off-Plan
Q4 2026
N/A
Freehold
Standard
TL;DR: Soul by Vision is an 11-storey freehold residential development by Vision Development in Dubai Production City (IMPZ), delivering studios, 1, 2, and 3-bedroom apartments from 474 to 1,823 sq ft. Studios start from AED 585,400 with Q4 2026 (December 2026) handover and a 20/80 payment plan (20% during construction, 80% on handover). The project's centrepiece amenity package includes an infinity pool, indoor swimming pool, cinema, games room, co-working spaces, yoga areas, BBQ and party zones, and dedicated children's facilities — all within the rapidly developing IMPZ corridor 10 minutes from Dubai Marina.
Dubai Production City — formerly IMPZ, the International Media Production Zone — has undergone a significant identity evolution over the past decade. Originally established as a media and print production free zone, the area's residential density has grown considerably as its E311 highway adjacency and Dubai Marina proximity made it an attractive proposition for the working professional market that Media City, Internet City, and Knowledge Village feed.
Soul by Vision enters this evolving community with a name that signals its positioning: not merely a place to live, but a place to restore. The development's design philosophy centres on mindfulness, community integration, and the holistic wellness orientation that has become a premium residential differentiator in Dubai's post-2020 market — where buyers and tenants increasingly prioritise mental and physical health infrastructure alongside connectivity and finishes.
Developed by Vision Development — a UAE-based developer with an active pipeline in Dubai Production City and adjacent Dubailand zones — Soul by Vision is an 11-storey building delivering 474 to 1,823 sq ft across studios through 3-bedroom configurations, targeting the diverse income range that characterises IMPZ's tenant base: from young single professionals seeking affordable freehold entry to families seeking spacious apartments at Dubai Marina-adjacent prices without Dubai Marina price tags.
Soul by Vision is situated within Dubai Production City, immediately adjacent to the intersection of Sheikh Mohammed Bin Zayed Road (E311) and the City Centre Me'aisem access road.
Key distances and travel times:
Employment catchment: Dubai Production City's immediate proximity to the Dubai Media City, Internet City, Knowledge Village, and Dubai Studio City cluster — the largest media, technology, and creative employment concentration in the GCC — sustains consistent rental demand from this professional cohort, who value apartment locations that minimise commute friction.
Al Maktoum Airport growth: The ongoing AED 128B expansion of Al Maktoum International Airport — targeted to handle 260M passengers annually at completion — positions IMPZ in an accelerating value corridor as aviation sector employment grows in its catchment.
Soul by Vision rises 11 storeys, providing a building scale that balances resident community (not too large to feel institutional) with the unit volume needed to support comprehensive shared amenities. The architectural aesthetic draws on contemporary minimalism — clean lines, broad balconies, and a facade palette that reflects the building's wellness positioning through natural tones and biophilic material references.
Building specifications:
Unit configurations:
| Type | Size Range | Starting Price | |------|-----------|---------------| | Studio | 474 sq ft | AED 585,400 | | 1 Bedroom | 700 – 900 sq ft | AED 921,800 | | 2 Bedroom | 1,000 – 1,300 sq ft | AED 1,430,000 | | 3 Bedroom | 1,500 – 1,823 sq ft | AED 1,819,000 |
All units feature:
The 3-bedroom configuration (1,500–1,823 sq ft from AED 1.82M) offers particularly strong value: equivalent 3BR units in Dubai Marina or JBR typically command AED 3.5M–5M for comparable sizes, making Soul by Vision's 3BR a compelling proposition for family buyers who prioritise space-to-price efficiency over coastal prestige address.
The Soul by Vision amenity programme reflects the project's mindful living philosophy:
Aquatic:
Wellness:
Entertainment:
Family:
Work:
Building services:
The dual-pool concept — an outdoor infinity pool and a separate indoor climate-controlled pool — is a genuinely practical distinction. Dubai's summer months (June–September) see ambient temperatures of 38–44°C that make outdoor pool use uncomfortable during peak afternoon hours. An indoor pool eliminates this seasonal constraint, providing year-round swimming access — a facility typically only found in hotel or ultra-luxury residential properties at this price tier.
The co-working space responds directly to the demographic reality of Dubai Production City's professional tenant base: media professionals, digital nomads, and technology workers who operate remotely or in hybrid models. A quality co-working space within the building reduces transport costs and increases the productive value of living in the IMPZ community for this substantial tenant segment.
Payment plan structure:
This front-loaded payment plan — with the large 80% balance due at handover — creates a high initial leverage position for investors: smaller early payments with the bulk due when the asset is income-generating. Investors who can arrange mortgage financing at handover effectively turn the 80% payment into a standard leveraged acquisition.
Dubai Production City rental benchmarks (2024–2025):
Yield calculations:
UAE Golden Visa eligibility: At current pricing, 3BR units above AED 2M (subject to developer pricing updates) and combined 2-unit portfolios at 2BR pricing aggregate to AED 2M+ qualification levels.
Capital appreciation drivers:
Soul by Vision occupies a precise market position in Dubai Production City: premium specification, wellness-oriented amenity depth (dual pools, yoga, cinema, co-working), and 3-bedroom configurations that deliver genuine family-sized living at price points 40–50% below comparable units in coastal Dubai communities.
For investors, the front-loaded 20/80 payment plan combined with December 2026 handover creates a high-leverage, low-near-term-cashflow acquisition structure — suitable for investors who plan to arrange handover-stage mortgage financing and activate rental income from day one. For end-users, the dual-pool design, cinema, and yoga spaces create a wellness environment that matches the lifestyle expectations of IMPZ's media and technology professional tenant base — supporting strong occupancy and tenant retention in a community with sustainably growing rental demand.

Security
Central A/C
CCTV Cameras
Shared Pool
Covered Parking
Children Play Area
Community View
Discover the exceptional location of Soul by Vision in Dubai Production City, offering unparalleled access to Dubai's finest destinations.
Get DirectionsSoul By Vision is located in Dubai Production City (Impz). Visit Soul by Vision location map.
CCTV Cameras, Central A/C, Children Play Area, Covered Parking, Security, Shared Pool
Ali Alahmar, Anjelika Nazarmetova, Bahjat Joubi, Efe Ozener, Isabella Tüzer, Khalid Jadallah, Kostas Sausdravas, Majid Hameed, Mohamed Hassene Jammel, Muhammad Maaz Arshad, Rana Hammad, Tolgahan Aydemir, Woyel Cabilino