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Q2 2023
606
Freehold
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TL;DR — Midtown Noor, Dubai Production City (IMPZ): A completed residential community by Deyaar in Dubai Production City, comprising 7 buildings with 593 units of studios to 3-bedroom apartments. Delivered Q2 2023. Studios from AED 480,000. Extensive resort amenities: multiple pools, tennis, basketball, badminton, climbing wall, jogging track, retail boulevard. Walking distance to City Centre Me'aisem. Freehold. Strong gross yield potential in a maturing supply-constrained district.
Midtown Noor by Deyaar represents a defining phase of the Midtown master community — one of Dubai Production City's (IMPZ) most comprehensive residential developments, and a reflection of Deyaar's strategy to create genuinely self-sufficient neighbourhood ecosystems rather than isolated residential towers. Comprising seven interconnected residential buildings totalling 593 apartments, Midtown Noor was delivered in June 2023, making it one of the community's most recently completed phases and one of the best-specified additions to the Production City residential landscape.
Deyaar Development — a publicly listed developer majority-owned by Dubai Islamic Bank — brings institutional capital discipline and a track record spanning multiple master communities across Dubai to the Midtown project. The Midtown community (of which Noor is the latest phase, following Midtown Central, Midtown Bay, and others) has matured over a multi-year development timeline into a community with critical residential mass — meaning the retail boulevard, sports facilities, and community infrastructure that Deyaar has built now serve a large enough population to operate at the quality level originally intended.
For buyers and investors evaluating Midtown Noor specifically, this community maturity is a critical advantage: the amenity infrastructure is already operational, the community character is established, and the rental market is transparent and trackable — eliminating the speculation inherent in purely off-plan community projects.
Dubai Production City — formerly the International Media Production Zone (IMPZ) — is a mixed-use free zone and residential community situated at the intersection of Sheikh Mohammed Bin Zayed Road (E311) and Expo Road, in Dubai's fast-developing south-west corridor between Dubai Marina and the Expo 2020 legacy site (Expo City Dubai).
Key distances from Midtown Noor:
| Destination | Approximate Travel Time | |---|---| | City Centre Me'aisem | Walking distance / 5 minutes | | Jumeirah Village Circle (JVC) | 8–10 minutes | | Jumeirah Village Triangle (JVT) | 8–10 minutes | | Dubai Marina / JBR | 15–18 minutes | | Mall of the Emirates | 12–15 minutes | | Palm Jumeirah | 15–18 minutes | | Expo City Dubai (legacy) | 18–22 minutes | | Al Maktoum International Airport (DWC) | 20–25 minutes | | Downtown Dubai / Burj Khalifa | 22–25 minutes | | Dubai International Airport (DXB) | 28–30 minutes |
City Centre Me'aisem — a large-format Majid Al Futtaim retail mall including Carrefour hypermarket, cinemas, and over 100 retail brands — is within walking distance or a 5-minute drive from Midtown Noor. This retail anchor provides residents with daily convenience and leisure retail without requiring significant driving, a rare amenity for a Dubai suburban community.
Sheikh Mohammed Bin Zayed Road (E311) provides the primary arterial connection in both directions — north to Dubai Marina and JLT, south-west to Expo City and Al Maktoum International Airport. The airport connectivity is particularly significant: DWC (Al Maktoum International Airport) is expanding its capacity toward its planned designation as the world's largest airport, with direct connectivity from Production City providing forward-looking strategic value for this investment.
Dubai Production City free zone hosts publishing, printing, media production, and technology companies within the IMPZ free zone framework — an employment base that generates structural residential demand from professionals seeking accommodation adjacent to their workplace.
Midtown Noor's seven-building format creates a genuine residential neighbourhood rather than an isolated apartment block. The buildings are arranged around shared open spaces, community parks, and the central retail boulevard that functions as the community's social spine — an urban planning approach that creates the walkable, neighbourhood-scale experience that single towers cannot deliver.
Unit mix and pricing:
| Type | Starting Price (Secondary) | Notes | |---|---|---| | Studio | From AED 480,000 | Compact efficient layouts | | 1-Bedroom | From AED 650,000 | Open-plan, balcony included | | 2-Bedroom | From AED 960,000 | Dual bathroom configurations | | 3-Bedroom | From AED 1,700,000 | Generous family apartments |
Each apartment features classic-contemporary interiors with quality tiled flooring, fitted kitchens, modern bathroom suites, and large private balconies overlooking the community's landscaped park network. The balcony provision is a notable commitment — every unit has outdoor private space, connecting residents to the community's green environment even from within their apartment.
Midtown Noor's access to the broader Midtown master community's amenity infrastructure is one of its defining advantages — the combined amenity offering of the full Midtown development substantially exceeds what any single tower building in the area can provide:
Multiple Pools:
Sports Courts:
Fitness Infrastructure:
Open Community Spaces:
Retail Boulevard:
24/7 Security: Continuous monitoring of the community perimeter and common areas.
Parking: Designated parking for all residents.
Deyaar Development PJSC is a publicly listed Dubai developer majority-owned by Dubai Islamic Bank, one of the UAE's largest Islamic financial institutions. This institutional backing provides Deyaar with:
For investors, Deyaar's institutional status and track record eliminate the completion risk that characterises some smaller Dubai developers — a significant consideration for long-term off-plan or recently completed purchases.
Dubai Production City rental benchmarks (2024–2025):
Gross yield potential:
Capital appreciation drivers:
Midtown Noor is a freehold development registered with the Dubai Land Department in Dubai Production City. Full perpetual ownership rights for non-UAE nationals:
Midtown Noor by Deyaar represents the maturation of Dubai Production City's residential ambition — a fully delivered, community-scale development with institutional developer backing, resort-grade amenity infrastructure, and a transparent rental track record that provides investors with the confidence that only completed, operational buildings can offer.

Swimming Pool
Gym
Kids Play Area
24/7 Security
Parking
Community View
Discover the exceptional location of Midtown Noor in Dubai Production City, offering unparalleled access to Dubai's finest destinations.
Get DirectionsMidtown Noor is located in Dubai Production City (Impz). Visit Midtown Noor location map.
Community View
Al Ghaf Private School L.L.C, Al Nibras International Private School, Australian International School - Dubai L.L.C, Bright Riders School, Brighton College Dubai L.L.C, Delhi Private School L.L.C, Dhruv Global School, Dove Green Private School L.L.C, Dubai British School, Dubai British School Jumeirah Park, Dubai Heights Academy, Dubai International Academy L.L.C, Dubai Schools Corporation L.L.C Albarsha, Dunecrest American School L.L.C, Durham School L.L.C, Dwight School L.L.C, Emirates International School Meadows, Gems Albarsha National School - Dubai Branch, Gems Metropole School - Dubai Branch, Gems World Academy, Greenfield International School, Jss International School L.L.C, Lycee Francais Jean Mermoz South L.L.C, Lycée Français International (Branch), Next Generation School L.L.C, Nord Anglia International School L.L.C, Regent International Private School L.L.C, Renaissance School L.L.C, Royal Grammar School Guildford L.L.C, Safa Community School, South View School L.L.C, Sunmarke School Fze, The Arbor School L.L.C, The International School Of Choueifat (Branch), The Winchester School - Dubai Branch, Victory Heights Primary School L.L.C