Fairmont Hotel Ajman

TL;DR — Fairmont Hotel Ajman at a Glance A fully operational five-star beachfront resort on the Arabian Gulf coastline of Al Nakhil, Ajman — owned by SBK Holding LLC (the private holding of H.H. Dr. Sheikh Sultan Bin Khalifa Bin Zayed Al Nahyan) and operated by Fairmont Hotels & Resorts (Accor). Opened May 2015. 252 rooms and suites across 15 categories, 200 metres of private beach, two pools (infinity + children's), six dining venues, a full spa (Wellbeings Holistic Healing) with Turkish hammam, and Aqua Bounce — Ajman's first floating inflatable water park. Positioned 30 minutes from Dubai, 20 minutes from Sharjah International Airport, and 10 minutes from the Al Zorah 18-hole Nicklaus Design Golf Club.

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Overview — Ajman's Premier International Luxury Beachfront Resort

Fairmont Hotel Ajman is the UAE emirate of Ajman's flagship international luxury hospitality address — a five-star full-service resort positioned on the Al Nakhil beachfront overlooking the open waters of the Arabian Gulf. Owned by SBK Holding LLC, the private holding company of H.H. Dr. Sheikh Sultan Bin Khalifa Bin Zayed Al Nahyan (Advisor to the President of the UAE and eldest son of the late H.H. Sheikh Khalifa Bin Zayed Al Nahyan), and operated under the globally renowned Fairmont Hotels & Resorts brand (part of the Accor group), the property is managed alongside two other UAE Fairmont-branded assets — Fairmont Dubai and Fairmont Fujairah — under SBK Hospitality Business Group LLC.

The resort opened in May 2015 and has established itself as the defining luxury hospitality benchmark in Ajman, winning accolades including "Ajman's Leading Hotel" (World Travel Awards 2017 and 2018), "Ajman's Best MICE Hotel" (World MICE Awards 2024), and "Best Beach Resort" (Arabian Travel Awards 2025).

With 252 guest rooms and suites, 200 metres of private Arabian Gulf beach, two pools, six food and beverage venues, a full-service spa, and the emirate's only floating inflatable water park (Aqua Bounce), Fairmont Hotel Ajman delivers resort-calibre amenities in a market where international luxury supply is thin — creating structural advantages in occupancy and pricing that the hotel consistently leverages.

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Location — Al Nakhil 2, Ajman

The hotel is addressed at Sheikh Humaid Bin Rashid Al Nuaimi Street, Al Nakhil 2, Ajman (P.O. Box 97555), on the northern stretch of Ajman's Arabian Gulf coastline. Al Nakhil is Ajman's primary beachfront residential and hospitality district, distinct from the emirate's historic city centre and positioned as its premium coastal corridor.

Key distances:

| Destination | Approximate Distance / Time | |---|---| | Dubai city centre / Palm Jumeirah | ~30–35 minutes (hotel markets as "30 minutes from Dubai") | | Dubai International Airport (DXB) | ~45–50 minutes | | Sharjah International Airport (SHJ) | ~22 km / 27 minutes | | Sharjah city | ~20 minutes | | Ajman city centre / souq | ~10–15 minutes | | Al Zorah Golf Club (18-hole, Nicklaus Design) | ~10 minutes |

The Al Nakhil beachfront location is central to Fairmont Ajman's competitive positioning: the resort offers genuine open-water Arabian Gulf beach access — unobstructed by development or industrial activity — that is more spacious and less congested than Dubai or Sharjah beach alternatives. The hotel's management has explicitly positioned it as "the new staycation away from Dubai and Abu Dhabi," capitalising on the drive-market's growing preference for escape without long-haul travel.

Ajman's overall tourism infrastructure is growing rapidly. International visitor arrivals to Ajman increased 29% in 2023 versus 2022. Hotel revenues grew 7% year-on-year in Q1 2024. On Eid al-Fitr 2025, the Ajman hotel market hit 95.8% occupancy — the highest of any UAE hotel market that night — with an ADR of AED 698.59 and RevPAR of AED 669.23 (STR/CoStar data).

Ajman currently has 52 hotels offering 4,315 rooms across all categories — a relatively thin luxury supply base that structurally benefits Fairmont Ajman's pricing power. A Four Seasons Resort is planned for Al Zorah in 2026, which will bring additional luxury competition but simultaneously validate the emirate's premium hospitality credentials.

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The Fairmont Experience — Brand, Ownership and Operations

Fairmont Hotels & Resorts is one of the world's leading luxury hotel brands, operating 90+ properties across 35+ countries. Originally a North American brand (founded San Francisco, 1907), Fairmont is now owned by Accor (Paris: AC) — one of the world's largest hospitality groups with 5,700+ properties across 110+ countries. Under Accor's ownership, Fairmont continues to operate as an independent ultra-premium brand alongside sister brands such as Raffles, Sofitel and Orient Express.

At Fairmont Hotel Ajman, Fairmont acts solely as the hotel operator and brand licensor — the building and land are owned by SBK Holding LLC. In 2023, SBK Holding appointed Alexander Suski as Chief Hospitality Officer to oversee asset management across all three SBK Fairmont properties (Dubai, Ajman, Fujairah).

This ownership structure — private royal family holding company as asset owner, global luxury brand as operator — is common in the UAE's premium hospitality segment and provides both the financial firepower of institutional ownership and the service and distribution standards of a globally managed brand.

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Rooms and Suites — 252 Keys Across 15 Categories

Fairmont Hotel Ajman's 252-key inventory spans 15 room and suite categories, from standard sea-view kings to a 520-square-metre, four-bedroom Royal Penthouse:

| Category | Size | Key Features | |---|---|---| | Fairmont King | 49 sqm | City / partial Gulf view, no balcony | | Fairmont Sea View King/Double | 42 sqm | Full Arabian Gulf view, balcony | | Deluxe Sea View King/Double | 42 sqm | High floor, panoramic Gulf view, balcony | | Signature Terrace Room | Standard + 28 sqm terrace | Oversized private terrace | | Junior Suite | 46 sqm + 28 sqm terrace | | | One Bedroom Corner Suite | 46 sqm + 28 sqm terrace | | | Deluxe Two Bedroom Suite | 123 sqm | Panoramic Gulf views | | Family Room / Deluxe Family Room | 42 sqm | King + twin configuration | | Royal Penthouse Four Bedroom | ~520 sqm (5,597 sqft) | Full kitchen, 2 king + 2 twin |

All rooms feature: Le Labo bath amenities, rain showers, bathtubs, flat-screen TVs, media panels and Gulf or city views.

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Beach and Water Recreation

Fairmont Hotel Ajman's defining physical asset is its 200-metre private beach on the open Arabian Gulf — offering golden sand, clear water and unobstructed sea horizon. Beach services include dedicated sunbeds, umbrella service and full watersports activation:

Water Sports:

• Jet skiing
• Banana boat rides
• Kayaking
• Paddleboarding
• Sailing
• Beach volleyball

Aqua Bounce — Ajman's First Floating Inflatable Water Park: Launched April 2021, Aqua Bounce is a floating inflatable obstacle course anchored offshore in the Arabian Gulf, featuring bouncy castles, floating trampolines and interconnected obstacle elements. Open daily 10:00 am – 5:00 pm; from AED 150 per child (inclusive of beach and pool access). This is the first installation of its kind in Ajman and has become a key family leisure differentiator for the property.

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Pools

Two pools serve the resort:

1. Infinity Pool — Oceanfront adult pool with panoramic Arabian Gulf views, served by the Salt & Sea Pool Bar
2. Children's Pool — Dedicated kids' pool adjacent to the Kids' Club

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Dining — Six Venues

Fairmont Hotel Ajman operates six confirmed food and beverage outlets:

1. Spectrum — All-day international dining with live open-kitchen stations presenting cuisines from around the world. Buffet format with rotating themes. Children aged 0–5 dine free.

2. Gioia — Italian fine dining with an interactive open kitchen and wood-fired pizza oven. Signature offerings include 48-hour fermented pizza dough and tableside risotto and pasta preparation ("The Risotto Experience"). Hours: 12:30 pm – 10:30 pm.

3. Kiyi — Turkish specialty restaurant showcasing Anatolian cuisine in an interactive family-style format. Signature events include Ottoman Flame Night (mixed grill inspired by the Ottoman culinary tradition) and Ramadan Iftar/Suhoor experiences. Hours: 5:00 pm – 12:00 am.

4. Spectrum Lobby Lounge — The hotel's social hub, positioned in the main lobby with contemporary arabesque design. Suitable for business meetings, afternoon tea and casual gatherings.

5. Salt & Sea Pool Bar — Swim-up / poolside bar serving sandwiches, snacks, barbecue items, creative cocktails, mocktails and shisha.

6. XOLO Sports Bar — Pub-style venue with terrace overlooking the pool, 2 pool tables, dart boards and multiple HD screens for live sports. Menu includes Korean BBQ chicken popcorn, burgers and nachos.

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Spa and Wellness — Wellbeings Holistic Healing

The hotel's spa is currently operated as Wellbeings Holistic Healing — a third-party wellness brand that replaced the original Fairmont-branded Willow Stream Spa (subsequently briefly rebranded as "Nine Degrees" before transitioning to Wellbeings).

Spa facilities:

• 5 treatment rooms, including 1 couple's suite (with private shower) and 1 dedicated Thai room
• Traditional Turkish Hammam
• Sauna and steam room
• Hot tub / Jacuzzi
• Relaxation areas (separate men's and women's)
• Cryotherapy
• Ice bath recovery
• Operating hours: 10:00 am – 10:00 pm daily

Signature treatments include:

• Emirates Hammam with camel's milk, Arabian coffee, za'atar and anti-ageing body oil
• Full-body massage with Indian scalp massage
• Facials, chakra balancing and customised therapies
• 6-hour signature journey (massage + facial + hammam + light lunch)

Fitness Centre: A full gymnasium with cardio, strength equipment and free weights. Beach boot camp sessions available.

Additional on-site: Vivian Beauty Centre (M1 floor) offering facials, blow-dry, nails, hair and grooming services.

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Additional Facilities

• Padel Tennis Court — 20x10m green-turfed padel court added near the Pearl Garden area
• Al Zorah Golf Club Access — Partner club access to the 18-hole Nicklaus Design course (~10 min drive), one of the UAE's top-rated courses, a joint venture between Solidere International and the Ajman Government
• Aqua Bounce — Floating inflatable water park (first in Ajman)
• Kids' Club — Supervised children's programming
• Dance lessons (on the beach)
• Meeting and Events: Awarded "Ajman's Best MICE Hotel" 2024 — full conference and banqueting infrastructure
• Business services and concierge

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Market Performance and Hospitality Context

Fairmont Hotel Ajman operates in a structurally favourable supply environment: Ajman has only 52 hotels and 4,315 total rooms across all categories, with very limited upscale and luxury supply. This thin luxury inventory means that peak demand events (Eid, school holidays, long weekends) produce near-full occupancy across the market.

Key hospitality metrics (Ajman market, STR/CoStar data):

• Eid al-Fitr 2025: 95.8% occupancy (highest of any UAE market that night), ADR AED 698.59, RevPAR AED 669.23
• Q1 2024: Occupancy +3% YoY; revenue +7% YoY; visitor arrivals +9% YoY
• October 2023: Revenue +11% YoY; RevPAR +5% YoY
• 2023: International arrivals to Ajman +29% vs 2022

Property-level financials are not published (SBK Holding is a private family office), but the above market-level metrics indicate the demand environment in which the hotel operates. The incoming Four Seasons Al Zorah (planned 2026, 23 villas + 74 rooms) will bring additional luxury competition while simultaneously validating Ajman's premium hospitality credentials.

Note on Hotel Apartment Investment: Fairmont Hotel Ajman does not offer strata-titled hotel apartments or branded residences for individual purchase at this property. It operates purely as a transient hotel. Investors seeking Fairmont-branded residential product in the UAE should consider Fairmont Residences Al Marjan Island (Ras Al Khaimah) or Fairmont Residences Solara Tower (Downtown Dubai) — separate standalone projects. Ajman residential property (separate from the hotel) delivers some of the UAE's highest rental yields: approximately 9.3% in Ajman Downtown and up to 10%+ in selected districts (Ajman Properties data).